Digital Marketing

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Digital Marketing

Technical Paradigm is a full-service digital marketing partner, deploying cutting-edge strategies to drive new customers to your website.

How Can Digital Marketing Help Your Business?

Are you maximizing the number of online leads you could be generating for your business? Billions of users search the internet each day — how many of them are looking for the product or service that you offer? This information can be learned and acted on through digital marketing. Digital marketing is the process of understanding the search terms and phrases your customer is looking up, and connecting them with content that best matches their query. Getting a visitor onto your website is the first step to transforming that searcher into a customer for your business.

After a customer becomes familiar with your brand, they’ll search for you directly. Prior to that, they’ll perform generic searches for the services your business offers. It is esential to position yourself in search results so you appear in unbranded searches. Achieving high visibility in online search results means a larger online presence, resulting in more visitors to your website — and ultimately — more sales.

Technical Paradigm uses a two-pronged approach to digital marketing; SEO and PPC. These complementary tactics operate in the two halves of search engine results; organic and paid.

SEO

Search engine optimization is the “organic” part of our approach. Organic results consist of any page in Google’s results that isn’t a paid advertisement. SEO is the process of creating and improving content that provides an answer to a Google search. The more pages on your website that Google finds useful, the better your site is at SEO. Identifying keywords that are most likely to lead a visitor to make a purchase is what makes SEO so valuable. Google has a list of more than 200 ranking factors that determine if a website is of highquality, and should be shown to search engine users. This includes technical SEO, which is the process of making all of the useful parts of your website visible to search engines while ensuring that the site loads quickly and doesn’t mislead users about the content they’re about to see.

Technical Paradigm’s team of experienced SEO professionals will help guide your content creation, and website optimization to maximize the amount of traffic to your site. By performing deep keyword research, and completing an exhaustive technical SEO checklist, we’ll make sure that your website is optimized for success.

PPC

Pay-per-click marketing is the creation and management of online ads that appear within Google’s search results. Brands big and small utilize online ads to get exposure for search queries that their website doesn’t currently appear for. The secret of an effective PPC campaign is managing return on investment to ensure that the value the ad brings to your company is far greater than the cost of running the ad.

The PPC experts at Technical Paradigm excel at managing low-cost, high-return paid ads to get users onto your website. This means managing ads that operate at every level of the customer journey to introduce users to your brand, exhibit the value of your product or service, and ultimately get them to convert.

UI and UX

User interface and user experience are two essential aspects of a website’s design. A website needs to be intuitive, and easy for visitors to use. Crafting a user interface that’s simple and well-designed prevents frustration and keeps users on the site. Studies have shown that improving the user experience — even a tiny bit — can dramatically increase conversions.

Responsive Web Design

Because a website can be viewed from computers or devices with a variety of screen sizes, we need to create websites with responsive design. Responsive design means your website detects the size of the screen it’s displayed on, and resizes and optimizes the layout to best suit that screen.

Choose Technical Paradigm

The digital marketing team at Technical Paradigm can do everything including UX design, UI, SEO, PPC, and creating custom content. Our designs give your website a strong competitive advantage that’s driven by data, and custom-made to your unique business goals. We create custom internet marketing strategies and user-friendly responsive websites that highlight the strengths of your business.

Our team is ready to help you build a successful and effective high-quality website experience for your customers.

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